It seems to be accepted wisdom that enterprise orientated web-services can't be funded by ad revenue to any serious extent. I believe the new google aps for your domain gives you the choice as to whether your staff see adverts or not- it'd be interesting to know how this is taken up. In general I can see some pro's and con's to this approach:
Cons | Pros |
- Seen as "unacceptable"! (who?, why?)
- Purchasing decisions concentrated in a small body of the enterprise users
- Enterprises may be concerned that the "context" information leaks to advertisers
| - Target audience can be harder to reach by other advertising
- Revenue per click likely to be higher
- Context customisation of ads likely to be powerful
- Widely accepted (e.g. Google for search, LinkedIn ads, gmail popular as unofficial mail client used at work).
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What do you think?
